With over 2.5+ million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app. We’d like to share with you one very important technique that continues to be overlooked by most – App Store Optimization (or ASO for short).
ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: actually downloading your app.
We are the ‘best App Store Optimization‘ and ‘app marketing Services Company’, specialize in enhancing your app’s visibility and rankings in an app store, in order to boost ranking and drive sales.
Why app store optimization?
As the number of apps available through various platforms like I-Tunes, Windows and Google are increasing rapidly and it is being difficult for various mobile app publishers to generate popularity, downloads, and high ratings for their app. With the availability of so many options, it’s also hard to make long enough to rely on the quality and usability of the product alone. As the marketers employ SEO Technology to improve the visibility on Google Yahoo etc. of their website, If anyone involved in the application must use ‘best app agency‘ to improve the app’s ranking and its overall success.
There are different factors while optimizing your app store and missing one can cost your app. Leave this work to the best app agency and we optimize your app successfully. Our expertise is:
1. Application Title: The very first thing that describes what your app does is the “Application Title”. Based on keyword research, we create an optimized title with the heaviest search traffic.
2. Application Keywords: To improve your search rankings, it is very necessary to choose keywords that are relevant and used often by your potential customers. We make use of proprietary data from inside the app stores and pick the best keywords for you.
3. Application Reviews & Ratings: There is a relation between ratings and rankings, and the user will not install an app with low ratings. Analyzing the reviews, we help our clients to increase the buzz for their apps.
4. Application Description: People visiting your app page to read description is just like getting a user for your app. We assure you to provide the best description that clearly explains what your app does and why it’s better than others in its category.
5. Application Category: Picking the right category for your app is not only helpful for the users who are navigating apps by their category, but it also gives your app a chance of ranking closer to the top.
To reap the rewards of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app. Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve. If you also want to make your app discovered in the highly competitive app stores, get in touch with the ‘best aso agency‘ and we’ll optimize your app to reach the top charts.